Website development is an essential part of any business as the majority of customers (around 80%) are now found through various online channels and sources. In other words, not having a website only makes sense for small businesses in small communities aiming for no more than a few dozen customers. Still, such companies could use their websites to start a rapid development process that would help them push beyond their limits and hence a company website is more or less a must for every business.
A business website can serve multiple purposes and perform a number of internal and external functions to increase the success of your business. Internal functions refer to the actions that users take when they are already on the website, while external functions serve to drive customers to the website, ie. H. they relate to how the website appears on other portals, such as search engines.